MadWorld: The most violent game ever?
Risk, schmisk! Sega, the former hardware manufacturer of the Genesis, Saturn, and Dreamcast and known for risk taking in both hardware and software development, is rolling the dice again. With House of the Dead 4, then Mad World, The Conduit, and now Mad World 2, Sega’s risky business has opened the mature market in the Wii market for others to follow.
In an article today on GamesIndustry.biz, Gary Dunn, MD of European development for Sega, told the media outlet, “You have to push boundaries and explore. I think whilst MadWorld commercially didn’t sell what we were expecting I wouldn’t say it’s game over for mature Wii titles from Sega.”
In May, new publisher Bethesda has indicated that it’s interested in developing more mature titles on the Wii, the current console leader in the market, and EA has created a special, from-the-ground-up version of Dead Space to test the waters, too.
It will only be a matter of time before more publishers deep their feet in, too. Who’s next, Activision, THQ, Warner Brothers?
1 Comment
August 4, 2009 at 6:12 pm
[...] and Sega has yet to answer, is whether its mature game strategy on Nintendo’s Wii system is paying off and has a future, and whether other games in its profile (fitness, Sonic, etc.) can continue funding mediocre [...]